Roundtable: Toward Sustainable Tourism - A Strategic Approach

Moderator: Dr Tomislav Klarin

Thursday, 5 June 2025, 15.00 - 16.30 | Main Hall (University of Zadar)

How can we manage tourism to achieve sustainable, responsible, and balanced outcomes? The goal is to capitalize on business opportunities and offer high value-added products and services, while reducing the sector’s reliance on a seasonal model, minimizing environmental impacts, and accounting for the effects of a changing climate.

Diversification and innovation in tourism products and services could be key drivers in this transition. Such strategies have the potential to extend the tourism season, support ‘year-round tourism,’ and stimulate the creation of high-quality employment. In doing so, they contribute to a more resilient and inclusive regional economy.

This round table will bring together experts from academia, government, and the tourism industry, who will share their perspectives and experiences related to these pressing challenges and opportunities. Their diverse backgrounds promise a dynamic and thought-provoking exchange.

Panelists:

• Iva Bencun, Zadar Tourist Board
• Tomislav Fain, Terra Travel Agency
• Vlatka Košta, Kukljica Tourist Board
• Rebeka V. Pevec, Zadar Cruise Port
• Gabrijela Vidić, University of Zadar